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      <image:title>Battlefield Lessons - Getting the Right Level of Detail in a Profitability &amp;amp; Cost Model - Make it stand out</image:title>
      <image:caption>Figure 1 — Reliability vs. Level of Detail in Profitability Models</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/686e24d85ad0580c74a930b9/d7c9709c-06e6-4c3d-9896-3e1dd7767969/AA2.png</image:loc>
      <image:title>Battlefield Lessons - Getting the Right Level of Detail in a Profitability &amp;amp; Cost Model - Make it stand out</image:title>
      <image:caption>Figure 2 — ABC/M as an Analytical Lens for Decision-Making</image:caption>
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    <image:image>
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      <image:title>Battlefield Lessons - Getting the Right Level of Detail in a Profitability &amp;amp; Cost Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/686e24d85ad0580c74a930b9/562595be-bcaa-49df-b3cf-69bebffea356/AA3.png</image:loc>
      <image:title>Battlefield Lessons - Getting the Right Level of Detail in a Profitability &amp;amp; Cost Model - Make it stand out</image:title>
      <image:caption>Figure 3 — Trade-off Between Driver Precision and Data Collection Effort</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/686e24d85ad0580c74a930b9/f14d17ad-13a4-43e6-9060-6100640320b1/T2.png</image:loc>
      <image:title>Battlefield Lessons - Getting the Right Level of Detail in a Profitability &amp;amp; Cost Model - Make it stand out</image:title>
      <image:caption>Figure 4 — The PCM Detail Trap: Three Zones of Model Granularity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/686e24d85ad0580c74a930b9/2e0f6be8-3822-4c76-b85d-87624667f867/T3.png</image:loc>
      <image:title>Battlefield Lessons - Getting the Right Level of Detail in a Profitability &amp;amp; Cost Model - Make it stand out</image:title>
      <image:caption>Figure 5 — The Cost Model Design Pyramid</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/686e24d85ad0580c74a930b9/24e7cece-85b1-4715-9ff7-e91ddf74dfcb/AA6.png</image:loc>
      <image:title>Battlefield Lessons - Getting the Right Level of Detail in a Profitability &amp;amp; Cost Model - Make it stand out</image:title>
      <image:caption>Figure 6 — Types of Analysis Enabled by a PCM Model</image:caption>
    </image:image>
    <image:image>
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      <image:title>Battlefield Lessons - Getting the Right Level of Detail in a Profitability &amp;amp; Cost Model - Make it stand out</image:title>
      <image:caption>Figure 7 — Impact of Activity Disaggregation on Model Complexity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/686e24d85ad0580c74a930b9/c278f0da-6033-4d60-aaa0-85334e419f2d/T7.png</image:loc>
      <image:title>Battlefield Lessons - Getting the Right Level of Detail in a Profitability &amp;amp; Cost Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/686e24d85ad0580c74a930b9/24d77874-46d4-47c2-b693-1ecc13334093/AA8.png</image:loc>
      <image:title>Battlefield Lessons - Getting the Right Level of Detail in a Profitability &amp;amp; Cost Model - Make it stand out</image:title>
      <image:caption>Figure 8 — Recommended Cost Assignment Sequence in PCM Models</image:caption>
    </image:image>
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      <image:title>Battlefield Lessons - Getting the Right Level of Detail in a Profitability &amp;amp; Cost Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Battlefield Lessons - Getting the Right Level of Detail in a Profitability &amp;amp; Cost Model - Make it stand out</image:title>
      <image:caption>Figure 9 — Before/After: Regional Bank Profitability Model Redesign</image:caption>
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      <image:title>Battlefield Lessons - Getting the Right Level of Detail in a Profitability &amp;amp; Cost Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Battlefield Lessons - Profitability Without an Owner: Why Banks Fail Where It Matters Most - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Battlefield Lessons - Profitability Without an Owner: Why Banks Fail Where It Matters Most - Make it stand out</image:title>
      <image:caption>Profitability by design</image:caption>
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      <image:title>Battlefield Lessons - Are We Controlling Costs — or Designing Value? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Battlefield Lessons - Are We Controlling Costs — or Designing Value? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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