The Pricing Lever Most CFOs Ignore: Why 1% Price Improvement Beats 5% Cost Reduction

A 1% price improvement generates 12.3% ROI improvement — nearly 5x the impact of cutting fixed costs. Yet fewer than 3% of companies manage pricing with the same rigor they apply to cost reduction. This article reveals why pricing is the largest blind spot on most P&Ls, and how connecting cost-to-serve data to your pricing waterfall changes everything.